SNACKDROP is a food delivery app that delivers high quality, fresh meals, without the hassle of unexpected fees at checkout.
Food delivered. Hidden fees dropped.
GOAL STATEMENT: The user group are young working professionals who want delivery with transparent pricing so they know where their money is being distributed without the feelings of guilt associated with on demand convenience of food delivery.
TOOLS & METHODOLOGY: Research, User Surveys, Wire-Framing, Architecture Diagraming, Prototyping, Visual Design, Sketch & Axure
To get a sense of what users wanted and where their pain points were, we conducted a series of user interviews to gain insights and discover some mental models. In our research there were recurring themes. 2 out 3 participants had increased their app ordering habits because of the pandemic. It was very important to them to support local drivers and eateries. They worried about how delivery companies supported their employees during this difficult time, particularly who was getting what cut of the money. This lead to all of our participants being super turned off by the lack of transparency within the food apps.
To combat the anxieties of money distribution, we focused on a clear pricing structure to deal with user’s biggest pain points. SNACKDROP offers monthly membership plans starting at $10 a month. By having a membership to SNACKDROP you cut out all the hidden fees, while also knowing that SNACKDROP drivers are paid directly by SNACKDROP. So now all you have to worry about is the price of your meal and tip!
The next step was drafting some low fidelity wireframes. This is where we planned out the indispensables... the must haves! One of the most exciting features was our filtering menu. Here you can sort by proximity, price point, popularity, best reviewed, and hours of operation.
Now that the app was mapped out with a user flow, basic structure and features that users wanted, it was time to design it, prototype and do usability tests.
Click HERE to see the prototype!